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Mountain Bike
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La alianza entre Northwave y Michelin
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<blockquote data-quote="Skylined" data-source="post: 88109" data-attributes="member: 1"><p>[ATTACH=full]14562[/ATTACH]</p><p></p><p></p><p><em>Michelin radial tires’ technology and performance applied to Northwave all-mountain shoes to debut at Eurobike.</em></p><p> </p><p>From tires to soles, from cars to bikes: this was the sparkle the cooperation agreement between cycling shoes leading brand <strong>Northwave</strong> and<strong> JV International</strong>, strategic partner for innovative <strong>Michelin</strong> technical soles, started from.</p><p> </p><p>Through its <strong>Headquarter in Como</strong> and <strong>Design Center</strong> research group in <strong>Verone</strong>, JV International employed Michelin tires’ technology to test and co-project with Northwave an innovative range of soles, set to improve off-road shoes’ performance while displaying a captivating and unique design.</p><p> </p><p>Conceived for off-road bikers, the three new models coming out the partnership between Northwave and <strong>Michelin Tech Soles</strong> will be the first ever cycling shoes to employ Michelin technology, as a Worldwide exclusive, and will be launched by the Italian company during the upcoming <strong>Eurobike Expo Fair </strong>in <strong> Friedrichshafen</strong> (Germany), from 27th to 30th of August.</p><p> </p><p>“<em>The agreement we signed with Michelin Soles is a great stride for our company</em> – Northwave Founder and President <strong>Gianni Piva</strong> explained –. <em>Tire treads’ technology by Michelin means a terrific strategic added-value to further improve the performance of our off-road footwear</em>”.</p><p> </p><p>“<em>JV International mission is indeed the transfer of knowledge from tires to technical shoes’ sole</em>s - JV International Managing Director <strong>Ambrogio Merlo</strong> stated -. <em>Research, technology and innovation are the key-values to share with our Partners; we immediately found a perfect tuning with Northwave’s view and targets, hence we felt strongly motivated to establish a new relationship</em>”.</p><p></p><p></p><p><a href="http://www.northwave.com/it/news-detail/20140723-nw_michelin" target="_blank">http://www.northwave.com/it/news-detail/20140723-nw_michelin</a></p></blockquote><p></p>
[QUOTE="Skylined, post: 88109, member: 1"] [ATTACH=full]14562[/ATTACH] [I]Michelin radial tires’ technology and performance applied to Northwave all-mountain shoes to debut at Eurobike.[/I] From tires to soles, from cars to bikes: this was the sparkle the cooperation agreement between cycling shoes leading brand [B]Northwave[/B] and[B] JV International[/B], strategic partner for innovative [B]Michelin[/B] technical soles, started from. Through its [B]Headquarter in Como[/B] and [B]Design Center[/B] research group in [B]Verone[/B], JV International employed Michelin tires’ technology to test and co-project with Northwave an innovative range of soles, set to improve off-road shoes’ performance while displaying a captivating and unique design. Conceived for off-road bikers, the three new models coming out the partnership between Northwave and [B]Michelin Tech Soles[/B] will be the first ever cycling shoes to employ Michelin technology, as a Worldwide exclusive, and will be launched by the Italian company during the upcoming [B]Eurobike Expo Fair [/B]in [B] Friedrichshafen[/B] (Germany), from 27th to 30th of August. “[I]The agreement we signed with Michelin Soles is a great stride for our company[/I] – Northwave Founder and President [B]Gianni Piva[/B] explained –. [I]Tire treads’ technology by Michelin means a terrific strategic added-value to further improve the performance of our off-road footwear[/I]”. “[I]JV International mission is indeed the transfer of knowledge from tires to technical shoes’ sole[/I]s - JV International Managing Director [B]Ambrogio Merlo[/B] stated -. [I]Research, technology and innovation are the key-values to share with our Partners; we immediately found a perfect tuning with Northwave’s view and targets, hence we felt strongly motivated to establish a new relationship[/I]”. [url]http://www.northwave.com/it/news-detail/20140723-nw_michelin[/url] [/QUOTE]
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